Catalogue and product logic
Configurable products, bundles, attributes, categories, regional assortments and merchandising rules.
MAGENTO DEVELOPMENT COMPANY
Magento commerce built for complex operations, high performance and scalable growth.
AppsLoading designs and engineers Magento 2 and Adobe Commerce platforms across storefront UX, B2B purchasing, multi-store operations, catalogues, search, checkout, custom extensions, ERP integrations, migrations, performance and long-term support.
✓ Magento 2 engineering✓ Adobe Commerce✓ B2B + multi-store✓ ERP, CRM + fulfilment
ArchitectCatalogue, roles and workflows mapped before buildIntegrateCommerce connected to operational systemsScaleStorefront and backend engineered for growth
Magento 2Custom storefront and backend engineering
Adobe CommerceEnterprise B2C and B2B capabilities
Multi-storeBrands, regions, catalogues and currencies
IntegrationsERP, CRM, PIM, WMS, payments and fulfilment
OptimisationPerformance, conversion, upgrades and support
COMMERCE ARCHITECTURE
Design the boundaries before customisation creates debt.
Magento gives teams deep flexibility, but flexibility needs structure. We separate experience, commerce logic, integrations and operational systems so future upgrades do not become a rebuild.
EXPERIENCEFrontend
Storefront, account and admin journeys
Hyvä, Luma, PWA or custom frontend based on commercial and performance needs.
COMMERCE COREMagento 2
Catalogue, pricing, cart, checkout and orders
Keep business-critical commerce behavior explicit and upgradeable.
DISCOVERYSearch
Search, filtering and merchandising
Elasticsearch/OpenSearch, attribute strategy, relevance and merchandising controls.
INTEGRATIONAPIs
APIs, events, queues and middleware
Reliable exchange between Magento and ERP, CRM, PIM, WMS, tax, payment and shipping.
OPERATIONSSystems
Product, inventory, fulfilment and finance systems
Clear ownership prevents sync conflicts and keeps support teams out of manual reconciliation.
MAGENTO DEVELOPMENT SERVICES
A complete Magento team without reducing the project to a list of modules.
Use AppsLoading for an end-to-end commerce build or for a focused area where architecture, UX, migration, integration or platform performance needs deeper expertise.
Magento strategy and solution architecture
Catalogue, users, pricing, checkout, integrations, infrastructure, content and delivery planning.
Magento 2 storefront design and development
Responsive product discovery, PDPs, cart, checkout, account, content and campaign experiences.
Adobe Commerce implementation
Enterprise B2C and B2B capabilities configured around governance, teams and operational complexity.
B2B commerce engineering
Company accounts, buyer roles, contract pricing, requisition lists, quotes, approvals and repeat ordering.
Custom modules and extensions
Business-specific workflows and capabilities built with clear boundaries and upgradeability in mind.
ERP, CRM, PIM and fulfilment integrations
APIs, webhooks, queues, middleware and reconciliation across the commerce operating stack.
Magento migration and upgrade
Products, customers, orders, content, SEO, modules and integrations moved with controlled validation.
Performance, security and long-term support
Frontend delivery, caching, database, search, code, monitoring, patching and continuous optimisation.
MAGENTO STOREFRONT EXPERIENCE
Make complexity feel simple to the buyer.
Large catalogues and complex rules should not create a heavy experience. We design hierarchy, merchandising, search, product detail and checkout so customers see decisions, not platform complexity.
Navigation, campaigns, collections and product storytelling should work together rather than compete.
CATALOGUE, SEARCH & MERCHANDISING
Product data becomes useful only when customers can find and evaluate it.
Magento can manage deep product structures. The UX still needs to translate those structures into useful filters, comparisons, recommendations and availability signals.
Attributes and variants
Structure data around how buyers compare products, not just how internal systems store them.
Search and filters
Relevance, faceting, category logic and synonyms tuned to catalogue behavior.
Rules and promotions
Campaign visibility, ranking, cross-sell and segment-specific merchandising controls.
Inventory confidence
Stock, source, lead time and delivery expectations shown without misleading the customer.
MAGENTO B2B COMMERCE
Consumer checkout logic is not enough for business buying.
B2B Magento needs to support organizations, roles, purchasing rules and account-specific commercial agreements while still feeling fast enough for frequent repeat buyers.
Company accounts and buyer roles
Separate organizations, branches, buyers, approvers and purchasing permissions.
Contract pricing and catalogues
Customer-specific price books, assortments, volume rules and tax treatment.
Quotes and approval workflows
Negotiation, purchase approvals, budget checks and internal procurement controls.
Fast repeat ordering
SKU entry, requisition lists, saved carts, order templates and account history.
Credit and payment terms
Purchase orders, credit limits, invoices and account-aware settlement rules.
One B2B account can contain many buyers and rules.The architecture needs to understand the organization, not only the individual login.
MULTI-STORE & GLOBAL COMMERCE
Centralise what should be shared. Localise what creates relevance.
Magento multi-store can support multiple brands, countries, languages and business models from one platform. The design challenge is deciding which data and workflows are global and which belong to each market.
Shared products with market-specific availability, assortment or attributes.
Currency, regional price books, promotions, B2B contracts and tax behavior.
Shared components with local messaging, campaign calendars and translations.
Regional inventory, shipping, customer service and fulfilment ownership.
Permissions and workflows that keep local teams fast without fragmenting the platform.
MAGENTO INTEGRATIONS
Connect Magento to the systems that run the business after checkout.
Reliable commerce depends on more than a working API. Ownership, timing, retries, error handling and reconciliation matter when product, stock, price, customer and order data move between systems.
ERP
Orders, pricing, finance, customer terms and master data.
PIM
Product information, enrichment, attributes and media governance.
WMS / inventory
Sources, availability, reservation, picking and stock movement.
CRM
Accounts, customer context, sales activity and service history.
M2
Magento commerce core
Catalogue · pricing · cart · checkout · orders · accounts · promotions
Payments
Authorisation, capture, authentication, refunds and settlement events.
Shipping
Rates, service selection, labels, tracking and delivery promises.
Tax
Region-aware calculation, exemptions and transaction records.
Analytics / BI
Commercial, customer and operational events for reporting.
APIs + events + queues + middleware + monitoring + reconciliation
MAGENTO MIGRATION & MODERNISATION
Move the business, not just the database.
Migration touches product data, customer history, SEO, integrations, promotions, operational procedures and the workflows teams rely on every day. We treat cutover as a controlled business transition.
Inventory the current platform
Map data, modules, custom code, integrations, URLs, scheduled jobs and operational dependencies.
Decide what should not migrate
Remove redundant extensions, dead logic, outdated content and customisations that no longer create value.
Map and test data repeatedly
Products, customers, orders and content are migrated through repeatable scripts with reconciliation checks.
Protect search visibility
Preserve URL intent, redirects, metadata, canonical rules, structured data and crawl accessibility.
Plan final sync and rollback
Cutover, delta data, integrations, payment checks and rollback responsibilities are agreed before launch.
Magento 1, legacy Magento or another commerce platform
The migration plan changes with data quality, custom modules, integrations, SEO risk and how much operational behavior should be redesigned.
MAGENTO PERFORMANCE & RELIABILITY
Performance is an architecture concern, not a final sprint.
Large catalogues, custom modules, search, third-party integrations and campaign traffic can expose bottlenecks across both frontend and backend. We measure the request path before deciding where optimisation should happen.
Rendering, scripts, media, theme behavior and caching.
Slow observers, plugins, queries and custom extension behavior.
Indexes, query patterns, Elasticsearch/OpenSearch and catalogue operations.
Redis, Varnish, RabbitMQ, CDN, autoscaling and background work.
Frontend path
priority
Application path
measured
Search / data
profiled
Integration path
monitored
MAGENTO COMMERCE DIRECTIONS
Different commerce models need different Magento architecture.
The platform can support many operating models, but B2C retail, wholesale, multi-brand and hybrid commerce should not be forced through one generic feature map.
B2C RETAIL
High-volume merchandising, discovery, promotion and checkout.
Catalogue experience, campaign speed, fulfilment visibility and conversion performance.
B2B & WHOLESALE
Accounts, negotiated terms, approvals and repeat procurement.
Commerce designed around organizations and purchasing rules.
MULTI-BRAND & REGIONAL
Share the platform while keeping market operations flexible.
Store views, catalogues, content, currencies and governance.
MAGENTO TECHNOLOGY ECOSYSTEM
Use the stack that supports your operational reality.
Technology choices are made around catalogue size, traffic, deployment model, search, integration reliability, frontend requirements and the skills your team needs to maintain.
Magento 2
Adobe Commerce
PHP
MySQL
Redis
GraphQLWHAT YOUR TEAM RECEIVES
A Magento platform your team can understand, operate and extend.
Delivery should leave behind more than deployed code. Your team needs decisions, ownership and operating clarity so the platform remains maintainable after launch.
01
Commerce architecture
SYSTEM DESIGNPlatform boundaries, integration ownership, data flows, store structure, module responsibilities and infrastructure assumptions.
02
Storefront design system
UX + UIResponsive patterns for navigation, search, product detail, cart, checkout, account and campaign experiences.
03
Custom Magento engineering
APPLICATIONThemes, modules, business rules, APIs and integrations implemented around agreed responsibilities.
04
Migration and validation assets
DATAMapping, scripts, reconciliation checks, redirects, cutover steps and launch verification where migration is in scope.
05
Quality and performance evidence
QAFunctional test coverage, integration checks, performance findings, browser/device validation and launch readiness criteria.
06
Operational handover
SUPPORTDocumentation, deployment guidance, admin workflows, monitoring ownership and a backlog for post-launch improvements.
MAGENTO DEVELOPMENT PROCESS
Make expensive decisions before implementation makes them harder to change.
Our process separates business discovery, architecture, experience design, implementation, validation and launch so scope and risk remain visible throughout delivery.
Commerce discovery
Products, customer types, markets, pricing, operations, current systems, pain points and success measures.
Solution architecture
Store structure, product model, roles, integrations, ownership, infrastructure and migration strategy.
UX and storefront system
Search, navigation, PDP, account, B2B workflow, checkout and responsive component design.
Magento engineering
Theme, modules, APIs, integrations, content structures, environments and deployment automation.
Data, QA and performance
Functional, integration, migration, security, browser, device and performance validation.
Launch and optimisation
Cutover, monitoring, incident ownership, post-launch improvements and planned platform evolution.
SCOPE & INVESTMENT
Magento cost is driven by business complexity more than page count.
A catalogue with simple pricing and few integrations behaves very differently from multi-region B2B commerce with account pricing, ERP ownership and heavy custom workflows.
Catalogue complexity
Product types, attributes, variants, bundles, rules, regional assortment and data quality.
B2B and customer-specific logic
Company roles, contract pricing, approvals, quotes, purchase orders and credit terms.
Integrations and system ownership
ERP, PIM, CRM, WMS, payment, tax, shipping and the reliability expectations around each connection.
Migration and legacy customisation
Data volume, SEO, module replacement, historical orders and the amount of behavior that must be preserved.
Performance and infrastructure requirements
Traffic profile, campaign spikes, catalogue indexing, search volume, queue workloads and deployment model.
Discovery turns these variables into a responsible estimate.
Instead of forcing every Magento project into one package, scope should show what is standard configuration, what is custom engineering, what is integration work and what creates ongoing operational cost.
MAGENTO INDUSTRIES & USE CASES
Strongest where commerce needs more than a basic storefront.
Magento is often considered when catalogue depth, purchasing workflows, regional operations or system integrations create requirements beyond a simple online store.
Fashion & lifestyle
Seasonal merchandising, variants, campaigns, content, promotions and high-volume product discovery.
Merchandising · DTC · multi-brandElectronics
Technical specifications, configurable products, accessories, comparison and availability-driven purchase decisions.
Complex catalogue · searchAutomotive & parts
Large SKU counts, compatibility logic, faceted discovery and dealer or wholesale account workflows.
Fitment · B2B · PIMIndustrial & manufacturing
Account pricing, bulk ordering, technical product data, approvals and ERP-led operations.
B2B · ERP · procurementFurniture & home
Variants, rich product media, delivery rules, regional stock and long-consideration product journeys.
Visual commerce · fulfilmentMulti-brand retail
Shared platform services with distinct storefronts, regional campaigns and central operational governance.
Multi-store · globalHow much does Magento development cost?
Cost depends on catalogue complexity, storefront design, B2B workflows, custom modules, integrations, migration, infrastructure, performance requirements and timeline. Discovery is used to separate configuration from custom engineering and integration work.
How long does a Magento project take?
A focused implementation may take several weeks, while a large Adobe Commerce, B2B or migration programme can require multiple phases. Data readiness, integrations and custom workflows strongly affect timing.
Can AppsLoading handle strategy, UX and engineering together?
Yes. An engagement can cover discovery, solution architecture, UX/UI, Magento engineering, extension development, integrations, migration, QA, performance and launch support.
What is the difference between Magento Open Source and Adobe Commerce?
Both use the Magento platform foundation. Adobe Commerce adds enterprise capabilities and commercial services that may be useful for larger B2B, content, merchandising and operational requirements. The right choice depends on the required capabilities and operating model.
Can you build Magento with Hyvä or a headless frontend?
Yes. Frontend architecture can use Hyvä, a conventional Magento theme or a headless approach. The choice should follow performance, content, team skills, integration and maintenance requirements rather than frontend fashion.
Can you build custom Magento extensions?
Yes. We can build custom modules for business-specific workflows while keeping responsibilities explicit and reducing unnecessary coupling to Magento core or unrelated extensions.
Can Magento support B2B commerce?
Yes. Magento and Adobe Commerce can support company accounts, role-based buyers, customer-specific catalogues, negotiated pricing, quotes, approval workflows, bulk ordering and repeat procurement patterns.
Can one Magento installation run multiple stores or brands?
Yes. Magento can support multiple websites, stores and store views with shared or market-specific catalogues, pricing, currencies, content and configuration. Governance should be designed so regional flexibility does not create platform fragmentation.
Can B2C and B2B run on the same platform?
Yes, where the catalogue and operational model make that sensible. The UX, pricing, account rules and checkout behavior can differ by customer type while sharing selected platform capabilities.
Can you migrate Magento 1 or another platform to Magento 2?
Yes. Migration can include products, customers, orders, content, images, selected custom data, SEO mappings and integrations using a controlled mapping, validation and launch plan.
Can Magento integrate with ERP, CRM, PIM or WMS systems?
Yes. Integrations may use REST, GraphQL, webhooks, queues, middleware or system-specific connectors. The design should define data ownership, sync timing, retries, monitoring and reconciliation rather than relying only on successful API calls.
How do you protect SEO during a Magento migration?
We plan URL mapping, redirects, canonical behavior, metadata, structured data, crawl accessibility and validation before and after cutover. Search performance cannot be guaranteed, but migration risk can be reduced through controlled preparation.
Can you improve a slow Magento store?
Yes. We can profile frontend delivery, themes, custom modules, database queries, search, cache behavior, queues, infrastructure and integrations, then prioritise improvements by measurable customer and operational impact.
Do you provide Magento security and upgrade support?
Yes. Support can include dependency and patch planning, upgrade testing, access review, monitoring, backups, extension compatibility, incident work and scheduled platform maintenance.
Do you provide maintenance after launch?
Yes. Ongoing work can cover monitoring, bug fixes, performance, upgrades, security, integrations, conversion improvements and planned feature development.
READY TO BUILD A SERIOUS MAGENTO COMMERCE PLATFORM?
Build commerce that can handle complex buying without becoming complex to operate.
Share your catalogue, customer types, current systems, markets and growth plans. AppsLoading can recommend the right Magento architecture, migration approach and delivery path.
Magento 2Adobe CommerceB2BMulti-storeIntegrationsMigrationPerformance
